This morning I picked up shares in
Keppel Corporation, which is a Singaporean conglomerate, at $19.30. I bought the sponsored ADRs on the pink sheets, which have a 2:1 ratio with the Singapore-listed shares, so at today's closing price in Singapore of S$15.20 I slightly overpaid -- as is typical for these pink sheet ADRs -- and my shares come in at roughly S$15.31 at the current exchange rate. Shares in Keppel on the pink sheets are quite
a bit more liquid than the SeaDrill shares I picked up last week, so I didn't have to pay quite as much of a premium, which was nice.
Why did I invest in Keppel? I was looking for more international exposure, and thought that Asia was a likely spot for additional investment, and I was continuing to look for areas that I'm somewhat underinvested in -- energy, infrastructure, telecom, and real estate.
I thought about adding some more ETF holdings to my portfolio -- and particularly, the Malaysian and Singaporean index ETF's seemed promising ... as did the Taiwan index shares, which have generally underperformed the region lately. Chinese demand is helping these smaller Asian economies boom, and all have something to recommend them.
But I hate to always buy into whole countries if I can pick out strong companies in those countries that I prefer. In India it made sense to buy into a closed-end fund (
IFN) because I can't buy shares in India (except for the few very overpriced ADRs on the US exchanges), and in Korea it made sense to buy the index (
EWY) because I like a lot of the huge Korean companies, including Posco, Samsung, Hyundai and several of the banks.

But Singapore, which I finally narrowed to as the focus of my searching, doesn't have an index that appeals to me. As a city state with a big financial industry, their index is nearly half made up of banks and other big financials. I'd just as soon own a bank with a broader reach, as I do with UBS, and the financial sector isn't what appeals to me most about investing in this region.
So I looked at a few of the bigger and more liquid and easily-tradeable companies that I might be able to get my hands on individually. And Keppel stood out.
I had already heard the name, because
SeaDrill has some huge orders in with Keppel for new jack-up rigs, so that helped. (And in a little coincidence, it appears SeaDrill is bidding to take over the remaining 70% it doesn't own of
Apexindo, the big Indonesian driller and another big Keppel client).
Keppel is one of the dominant builders of ocean-drilling exploration and production rigs for oil and gas in the world -- ten years ago, when oil prices where in the doldrums, most of the big yards got out of the rig business (as well as the tanker business and other related products), which means that there are few big players left ... two of which are Singaporean and together account for well over half of the market.
So they're building rigs as fast as they can, and booking newbuilding contracts with delivery dates now out to 2009 ... which gives Keppel's Offshore and Marine division a great tailwind and a good floor as they have more than $7 billion in their order book at the moment. All of Keppel's 17 yards around the world are as busy as they've ever been building new rigs and service vehicles and booking newbuildings at record-high prices, refurbishing all kinds of vessels, and helping to keep the older rigs that are still in heavy demand operating past their planned lifespans. This upswing in spending in oil services, and in the ocean-based drilling sector in particular, is expected to continue into the foreseeable future as all the oil companies are planning significant capital spending growth (and that spending is expected to hold up as long as oil remains above $50 or so, which seems a safe bet at the moment).
Keppel itself is projecting that this boom in their business will last at least ten years, according to quotes from the company
in this ChannelNewsAsia article. And optimism about their earnings release this week is running fairly high, too, with
30%+ growth expected according to a
Washington Post article (free reg. required) from this morning.
But that's a big part of my justification for investing in SeaDrill, too, so there had to be something different about Keppel -- aside from being a little further up the chain than SeaDrill as the manufacturers of rigs and other deepwater drilling equipment, rather than the operators.
And there is -- Keppel has two other major divisions and a few other significant outlying investments that are very appealing. A
diagram of their major holdings illustrates the extent of their reach, but here are the most compelling arms of the octopus for me:
Keppel Land -- this property developer and landowner does both residential and office property development and leasing. The majority of their portfolio is in Singapore, but they're expanding their international reach in the region with a goal of building it up to 30% of their portfolio. They have very significant new and under-construction holdings in China, Vietnam, Thailand, and elsewhere in the region. They'll be spinning off ownership in some of this property to KREIT, which should help them invest in more land and construction and pull in some nice

property management fees. I already own a couple Chinese gaming and internet companies in
Shanda and
NetEase, which are volatile enough to give me heartburn, and I like the idea of getting a little Chinese real estate exposure (though some folks think that's a bubble building as well).
Singaporean real estate seems to be doing well and on an upswing, and in the long term I really like residential real estate in all of urban asia. Keppel Land, which is 54% owned by Keppel Corp and handles most (but not all) of the
conglomerate's real estate ventures, reports tomorrow.
And the
Keppel Infrastructure division has some interesting businesses
as well, with a growing utilities business in electricity generation and waste management, which should provide some steady long term returns, and investments in a couple of very interesting businesses -- Singapore Petroleum, a big refiner that they own 48% of (and which has had trouble recently with margins, largely thanks to high US gasoline inventories and additive transition problems that are both expected to work themselves out soon), and parts of Echo Broadband in Germany and MobilOne, a big cellular provider (Keppel Telecom, owner of these businesses,
reported today with decent earnings and is 81% owned by Keppel Corp).
Keppel is in earnings release mode at the moment, and has already risen pretty dramatically from last week on their preliminary good earnings from some divisions, significant optimism about the earnings to come out later this week, and the strength of the continuing strong order book for seaborne oil services products, especially new drilling rigs, which should account for the lion's share of their upside in the near future. The conglomerate releases earnings this week on
Thursday, and given the strength of the rig business I thought opening my preliminary position before earnings made more sense than waiting.
Oh, and as we so often find when investing overseas, they pay a nice dividend -- over 3.5% this year, and estimated by Citigroup to build to close to 5% in the coming years as the divisions throw off growing piles of cash. And they're trading at a lower valuation than a lot of their big competitors, thanks to the drag from Singapore Petroleum (that should be nearly over) and, I suppose, to the "conglomerate discount."
So there you have it -- one company that covers a lot of the sectors I was looking for, with great upside exposure to the boom in oil sector capital spending ... and I don't have to buy an ETF loaded with big banks to get in. I expect the downside to be very limited in Keppel, and the upside with the booming demand for rigs could be very significant indeed as their deliveries hit the water over the next five+ years.
Labels: buy, KPELY